Street Smart is a public education, awareness and behavioral change campaign that uses high visibility enforcement, education, and grassroots public awareness to address pedestrian safety issues. TransOptions is currently coordinating Street Smart in Madison and Pompton Lakes after completing a third campaign in Morristown earlier this year. For more information on Street Smart efforts, contact Laura Cerutti.
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PREVIOUSLY COMPLETED CAMPAIGNS:
Street Smart was successfully piloted by the North Jersey Transportation Planning Authority (NJTPA) in Hackettstown, Woodbridge, Newark, Jersey City and Long Beach Island in 2013 and 2014. In March of 2015, NJTPA kicked off another round of Street Smart NJ campaigns throughout the state. More information can be found by visiting bestreetsmartnj.org.
Why New Jersey? New Jersey’s incidence of injury and fatal motor vehicle crashes involving pedestrians is more than double the national average. New Jersey currently ranks fourteenth in the nation in pedestrian fatalities and has been named a focus state by the Federal Highway Administration. From 2009‐2013, 697 pedestrians were killed and more than 22,000 were injured statewide.
Lives are on the line: The campaign uses the slogan “check your vital signs”. These vital signs are to remind motorists and pedestrians of their safe travel roles and responsibilities.
Goals of Street Smart
- Change pedestrian and motorist behavior to reduce the incidence of pedestrian crashes, injuries and fatalities on New Jersey's roadways.
- Educate motorists and pedestrians about their roles and responsibilities for safely sharing the road.
- Increase enforcement of pedestrian safety laws and road-way users' awareness of that effort