Street Smart

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. Since its creation in 2013, more than 140 communities have participated in Street Smart NJ. The campaign was developed due to New Jersey having nearly double the national average in pedestrian fatalities, according to the National Highway Traffic Safety Administration.

Street Smart NJ emphasizes changing behaviors of both drivers and pedestrians through education, grassroots outreach, and targeted enforcement.  The campaign is administered throughout the state with TransOptions providing the program to municipalities within its service area of northwestern NJ. For more information on TransOptions’ Street Smart efforts, please contact Laura Cerutti, Project Manager, at (973) 267-7600 or lcerutti@transoptions.org. For more information, you may also visit the statewide campaign’s website at bestreetsmartnj.org.

Since 2015, TransOptions has coordinated one or more Street Smart campaigns in the following communities: Washington (Warren County), Newton, Morristown, Summit, Dover, Boonton, New Providence, Madison, and Pompton Lakes.

Statewide campaign efforts are coordinated by the North Jersey Transportation Planning Authority (NJTPA) and is supported by federal and state funds, with additional funding/in-kind contributions from local partners, including the state’s eight Transportation Management Associations. The Street Smart NJ campaign complements, but doesn’t replace, other state and local efforts to build safer streets and sidewalks, enforce laws and train better roadway users.