Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. Since its creation in 2013, more than 140 communities have participated in Street Smart NJ. The campaign was developed due to New Jersey having nearly double the national average in pedestrian fatalities, according to the National Highway Traffic Safety Administration.
Street Smart NJ emphasizes changing behaviors of both drivers and pedestrians through education, grassroots outreach, and targeted enforcement. The campaign is administered throughout the state with TransOptions providing the program to municipalities within its service area of northwestern NJ. For more information on TransOptions’ Street Smart efforts, please contact Laura Cerutti, Project Manager, at (973) 267-7600 or firstname.lastname@example.org. For more information, you may also visit the statewide campaign’s website at bestreetsmartnj.org.
Since 2015, TransOptions has coordinated one or more Street Smart campaigns in the following communities: Washington (Warren County), Newton, Morristown, Summit, Dover, Boonton, New Providence, Madison, and Pompton Lakes.